Monday, March 5, 2012

How Sweet it is to be loved by You.. The Customer

Silicon Valley is a fascinating place.  Often times, it can be a place (both virtual and physical) that is dominated by a sort of nerd group think.

Which startup is featured on Tech Crunch? Who backed what startup?

Of course, these things matter.  In fact, they matter a lot (with the former often times leading to the latter).

What gets lost in the hype is that traction and customers trumps everything.

I see way too many startups focusing on gaining "social proof" and backing while they could be gaining traction at an extremely low price.

Of course, there is nothing wrong with raising a lot of money off the gate but it is important to note that it is only one strategy for startup success.

This is the case both historically and will continue to be the case as the cost of starting a tech company continues to plummet.

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